Decathlon increased revenue by 15% in 15 days with QUIN Audience Engine by just offering free delivery

The Client

The largest sporting goods retailer

Decathlon, a French sporting goods retailer is one of the largest sporting goods retailers. The company partners with global suppliers and distributes worldly known brands like Nike, Adidas, etc., and markets their own brands at affordable prices directly to their customers. In their 40 physical stores and online store launched in 2013, Decathlon offers nearly 5500 products and attracts at least 3 million monthly online visitors.

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The Problem

No promotion budget except free delivery for certain basket size

Each day Decathlon has thousands of visitors on their website and each visitor is different. Visitors practice different sports, they have different intentions and visit the Decathlon for different reasons. Journey abandonment had been a big challenge for Decathlon as understanding the visitor’s intention in real time was tricky.The problem got trickier as Decathlon did not have a promotion budget except for offering free delivery in certain basket sizes. Decathlon needed to understand what the visitors are doing on their website but more importantly why they are doing. They also needed to take the right action at the right time to get back their visitors on their journey.

The Solution

QUIN Audience Engine observes human behavior and intentions to identify an ideal trigger moment to boost growth

Decathlon plugged QUIN Audience Engine and started to understand its visitor’s intentions in real-time. With the predictive response and actions, Decathlon prevented journey abandonment by just offering free delivery only above a certain basket size. Without hurting the average basket size and margin levels, Decathlon dropped its abandonment rate from 24% to 16%.