How Quin Audience Engine helped Under Armour to focus on a specific target audience by creating personalised actions at low CR times

The Client

Under Armour is an American sports manufacturer that produces footwear, sports and casual apparel. Products include athletic/training shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, and accessories such as bags, gloves, caps and protective gear.

‍

The Problem

Under Armour was putting in a lot of effort to manage the audience sizes according to profitability, without wanting to have an image of a promotional brand and with hidden campaign management. Providing this and finding a solution that could identify the target audience in real-time to increase the accessories sales, was another challenge. Existing actions were not successful enough to accelerate the sales of new season accessories. Under Armour needed solutions for the problems and stick to its brand affinity and identity.

The Solution

Personalised responses, related to user activity, allowed the right audience to receive the right offer for category-specific growth.Under Armour integrated QUIN Audience Engine to help supercharge their customer experience and to help boost and stabilise conversion rate. QUIN targeted only 4% of the whole traffic and engaged customised tools to protect the brand and not come across as overly promotional. QUIN also achieved category-specific growth by delivering the right offer to the right audience at the right time.