"Quin AI has completely transformed how we connect with our customers at Koçtaş, and the results speak for themselves“
Ebru Darip, CMO, Koçtaş
9.6X
Return on Investment
21%
Increase in incremental revenue
Kingfisher, one of Europe’s leading retail groups, is behind some of Turkey's most trusted home improvement brands – including Koçtaş.
As shoppers moved increasingly online, Koçtaş knew it needed to go beyond traditional e-commerce to create more personal and engaging customer experiences.
By partnering with Quin AI, Koçtaş introduced real-time personalization, ensuring every visitor – whether a first-time shopper or a returning customer – felt like the experience was built just for them.
Also, with the help of a joint research project with University College London (UCL), Koçtaş further optimized its marketing strategies – boosting ROI while keeping customer privacy at the heart of it all.
The impact was undeniable: higher conversion rates, happier customers, and stronger sales performance.
But the success didn’t stop there. This collaboration earned Koçtaş and Quin AI the Best Use of AI award at the 2023 Digital Impact Awards, recognizing their innovative approach to eCommerce.
Kingfisher's results
- 9.6X ROI
- 21% increase in incremental revenue
- 5.61X increase in average basket size
- 4.87X increase in conversion rate (targeting just 5% of Koçtaş's app users)
Why Koçtaş started working with Quin AI
Koçtaş wanted to boost sales and keep conversion rates steady, but they hit some roadblocks that called for smarter tech solutions.
Kingfisher, one of Europe’s leading retail groups, is behind some of Turkey's most trusted home improvement brands – including Koçtaş.
As shoppers moved increasingly online, Koçtaş knew it needed to go beyond traditional e-commerce to create more personal and engaging customer experiences.
By partnering with Quin AI, Koçtaş introduced real-time personalization, ensuring every visitor – whether a first-time shopper or a returning customer – felt like the experience was built just for them.
Also, with the help of a joint research project with University College London (UCL), Koçtaş further optimized its marketing strategies – boosting ROI while keeping customer privacy at the heart of it all.
The impact was undeniable: higher conversion rates, happier customers, and stronger sales performance.
But the success didn’t stop there. This collaboration earned Koçtaş and Quin AI the Best Use of AI award at the 2023 Digital Impact Awards, recognizing their innovative approach to eCommerce.
Kingfisher's results
- 9.6X ROI
- 21% increase in incremental revenue
- 5.61X increase in average basket size
- 4.87X increase in conversion rate (targeting just 5% of Koçtaş's app users)
Why Koçtaş started working with Quin AI
Koçtaş wanted to boost sales and keep conversion rates steady, but they hit some roadblocks that called for smarter tech solutions.
Challenge #1: Mastering personalization at scale
Here's what they were up against:
- Getting to know their new visitors: Koçtaş had plenty of data on returning customers, but understanding new users was a different challenge. Without clear insights into these visitors, it was nearly impossible to identify who was ready to buy and who might abandon their website or app journey. This gap made offering personalized incentives difficult.
- Discount overload: Blanket discounts weren't cutting it anymore. Koçtaş needed a better way to offer tailored incentives to deter users from abandoning their shopping journey.
- Data management: Koçtaş needed a fast and privacy-friendly way to manage data online.
How Quin AI helped
Koçtaş improved its ability to understand customers by adopting a system that eliminated the need for cookie-based tracking. By collecting first-party data from user interactions on its website and app, they gained valuable insights into shopping habits and intentions - all while maintaining strict privacy standards.
This system allowed Koçtaş to pinpoint and predict key shopper behaviors in real-time. For instance, they could identify customers likely to abandon their shopping journey and, in contrast, those ready to complete a purchase.
Leveraging Quin AI’s predictive AI, Koçtaş swiftly acted on these insights, delivering personalized incentives that perfectly aligned with the needs of different shoppers, creating a seamless and engaging shopping experience.
The impact was outstanding. Quin AI’s solution seamlessly integrated into Koçtaş’s operations, driving sustainable growth without adding extra work for their team. By leveraging these capabilities, Koçtaş strategically shifted its focus to concentrate on just 5% of website traffic. This targeted approach proved highly effective, allowing them to maintain a steady revenue share while maximizing the impact of their resources.
The results speak volumes: a remarkable 185% increase in conversion rate, fewer abandoned carts, and more consistent sales.
Challenge #2: Nighttime conversion drops
Koçtaş noticed a puzzling pattern: conversions dropped significantly at night, particularly during certain hours. Even though performance was strong during peak times, these unexpected declines dragged down their daily average.
How Quin AI helped
To address quieter periods, Quin AI helped Koçtaş identify exactly when customer interest was fading. The system tracked customer behavior in real-time and responded with well-timed actions to keep shoppers engaged.
This smart approach reduced the need for blanket discounts, helping Koçtaş protect its profit margins while keeping sales steady. As a result, they could stabilize conversions for each session without incurring additional costs.
The result: A 146% surge in conversion rate during previously low-performing hours, turning what were once slow periods into opportunities for growth and customer engagement.
Challenge #3: Helping customers navigate a growing marketplace
When Koçtaş expanded into a marketplace, they quickly realized they needed to help customers find relevant products within their ever-growing catalog. This was essential to reducing cart abandonment and enhancing the overall shopping experience.
How Quin AI helped
Koçtaş upgraded its existing product recommendation system with advanced AI. This technology could predict customer preferences by analyzing their behavior in real-time, empowering them to offer personalized product suggestions exactly when shoppers needed them most.
However, this exceeded the benefits of nuanced product recommendations - it elevated the entire shopping experience. By simplifying product discovery, customers no longer had to scroll through endless options, making shopping more enjoyable.
The results were remarkable: a 170% increase in conversion rates, showcasing the power of personalized recommendations to engage customers and drive sales.
Challenge #4: Extending real-time personalization to the app
After achieving great results on the web, Koçtaş set its sights on bringing the power of the Quin AI to their app.
Their goal was clear: reduce app abandonment and keep users engaged. However, they couldn't easily distinguish between users ready to make a purchase and those likely to leave.
To replicate the success they had seen on their website, they needed a more tailored approach - one that could deliver personalized experiences and engage users at the right moments.
How Quin AI helped
In less than ten days, Koçtaş integrated Quin AI's cookieless, privacy-safe system into their app. This gave them real-time insights into users’ behaviors and preferences, making it easy to deliver personalized recommendations and custom content at the perfect moment to keep users engaged.
The results were impressive: a 387% increase in conversion rates, fueled by smarter, more personalized interactions that kept users coming back for more.
Challenge #5: Extending real-time personalization to the app
After achieving strong results on their website, Koçtaş wanted to bring the same level of real-time personalization to its app to reduce abandonment and increase engagement. However, Koçtaş struggled to differentiate high-intent buyers from casual browsers without in-session behavioral insights, leading to missed conversion opportunities.
How Quin AI helped
Once Quin AI’s algorithm deeply understood Koçtaş’s app audiences, we delivered hyper-personalized recommendations in real time – engaging users at the exact moment they were most likely to convert.
The upshot? A 5% increase in incremental revenue share.
Challenge #1: Mastering personalization at scale
Here's what they were up against:
- Getting to know their new visitors: Koçtaş had plenty of data on returning customers, but understanding new users was a different challenge. Without clear insights into these visitors, it was nearly impossible to identify who was ready to buy and who might abandon their website or app journey. This gap made offering personalized incentives difficult.
- Discount overload: Blanket discounts weren't cutting it anymore. Koçtaş needed a better way to offer tailored incentives to deter users from abandoning their shopping journey.
- Data management: Koçtaş needed a fast and privacy-friendly way to manage data online.
How Quin AI helped
Koçtaş improved its ability to understand customers by adopting a system that eliminated the need for cookie-based tracking. By collecting first-party data from user interactions on its website and app, they gained valuable insights into shopping habits and intentions - all while maintaining strict privacy standards.
This system allowed Koçtaş to pinpoint and predict key shopper behaviors in real-time. For instance, they could identify customers likely to abandon their shopping journey and, in contrast, those ready to complete a purchase.
Leveraging Quin AI’s predictive AI, Koçtaş swiftly acted on these insights, delivering personalized incentives that perfectly aligned with the needs of different shoppers, creating a seamless and engaging shopping experience.
The impact was outstanding. Quin AI’s solution seamlessly integrated into Koçtaş’s operations, driving sustainable growth without adding extra work for their team. By leveraging these capabilities, Koçtaş strategically shifted its focus to concentrate on just 5% of website traffic. This targeted approach proved highly effective, allowing them to maintain a steady revenue share while maximizing the impact of their resources.
The results speak volumes: a remarkable 185% increase in conversion rate, fewer abandoned carts, and more consistent sales.
Challenge #2: Nighttime conversion drops
Koçtaş noticed a puzzling pattern: conversions dropped significantly at night, particularly during certain hours. Even though performance was strong during peak times, these unexpected declines dragged down their daily average.
How Quin AI helped
To address quieter periods, Quin AI helped Koçtaş identify exactly when customer interest was fading. The system tracked customer behavior in real-time and responded with well-timed actions to keep shoppers engaged.
This smart approach reduced the need for blanket discounts, helping Koçtaş protect its profit margins while keeping sales steady. As a result, they could stabilize conversions for each session without incurring additional costs.
The result: A 146% surge in conversion rate during previously low-performing hours, turning what were once slow periods into opportunities for growth and customer engagement.
Challenge #3: Helping customers navigate a growing marketplace
When Koçtaş expanded into a marketplace, they quickly realized they needed to help customers find relevant products within their ever-growing catalog. This was essential to reducing cart abandonment and enhancing the overall shopping experience.
How Quin AI helped
Koçtaş upgraded its existing product recommendation system with advanced AI. This technology could predict customer preferences by analyzing their behavior in real-time, empowering them to offer personalized product suggestions exactly when shoppers needed them most.
However, this exceeded the benefits of nuanced product recommendations - it elevated the entire shopping experience. By simplifying product discovery, customers no longer had to scroll through endless options, making shopping more enjoyable.
The results were remarkable: a 170% increase in conversion rates, showcasing the power of personalized recommendations to engage customers and drive sales.
Challenge #4: Extending real-time personalization to the app
After achieving great results on the web, Koçtaş set its sights on bringing the power of the Quin AI to their app.
Their goal was clear: reduce app abandonment and keep users engaged. However, they couldn't easily distinguish between users ready to make a purchase and those likely to leave.
To replicate the success they had seen on their website, they needed a more tailored approach - one that could deliver personalized experiences and engage users at the right moments.
How Quin AI helped
In less than ten days, Koçtaş integrated Quin AI's cookieless, privacy-safe system into their app. This gave them real-time insights into users’ behaviors and preferences, making it easy to deliver personalized recommendations and custom content at the perfect moment to keep users engaged.
The results were impressive: a 387% increase in conversion rates, fueled by smarter, more personalized interactions that kept users coming back for more.
Challenge #5: Extending real-time personalization to the app
After achieving strong results on their website, Koçtaş wanted to bring the same level of real-time personalization to its app to reduce abandonment and increase engagement. However, Koçtaş struggled to differentiate high-intent buyers from casual browsers without in-session behavioral insights, leading to missed conversion opportunities.
How Quin AI helped
Once Quin AI’s algorithm deeply understood Koçtaş’s app audiences, we delivered hyper-personalized recommendations in real time – engaging users at the exact moment they were most likely to convert.
The upshot? A 5% increase in incremental revenue share.
Quin AI x Kingfisher: What does the future hold?
Over the past three years, our partnership with Koçtaş has evolved from addressing a single challenge –reducing website abandonment – to becoming an integral part of their tech stack. Together, we’ve delivered:
- Real-time customer behavior insights that drive smarter predictions.
- Automated, hyper-personalized experiences that respond instantly to user behavior on their website and app.
- Smarter, more relevant product recommendations that increase engagement and drive sales.
These initiatives have led to the following achievements:
- 9.6X ROI
- 21% increase in incremental revenue
- 5.61X increase in average basket size
- 4.87X increase in conversion rate (targeting just 5% of Koçtaş's app users)
As Kingfisher and Koçtaş continue to grow, Quin AI remains a trusted partner, delivering consistent results and supporting their success in an increasingly competitive sector.
But we’re just getting started. Looking ahead, we plan to help Koçtaş enhance its digital experience even further, including:
- Connecting high-value customers with live agents in real-time to reduce checkout abandonment and increase completed sales.
- Integrating Contentsquare to deepen behavioral insights and refine journey-based personalization for more relevant and engaging shopping experiences.
As we continue to evolve with Koçtaş and Kingfisher, our focus remains on delivering smarter, more engaging shopping experiences that drive real impact. The next chapter is just beginning, and we’re ready to shape the future of retail together!
Quin AI x Kingfisher: What does the future hold?
Over the past three years, our partnership with Koçtaş has evolved from addressing a single challenge –reducing website abandonment – to becoming an integral part of their tech stack. Together, we’ve delivered:
- Real-time customer behavior insights that drive smarter predictions.
- Automated, hyper-personalized experiences that respond instantly to user behavior on their website and app.
- Smarter, more relevant product recommendations that increase engagement and drive sales.
These initiatives have led to the following achievements:
- 9.6X ROI
- 21% increase in incremental revenue
- 5.61X increase in average basket size
- 4.87X increase in conversion rate (targeting just 5% of Koçtaş's app users)
As Kingfisher and Koçtaş continue to grow, Quin AI remains a trusted partner, delivering consistent results and supporting their success in an increasingly competitive sector.
But we’re just getting started. Looking ahead, we plan to help Koçtaş enhance its digital experience even further, including:
- Connecting high-value customers with live agents in real-time to reduce checkout abandonment and increase completed sales.
- Integrating Contentsquare to deepen behavioral insights and refine journey-based personalization for more relevant and engaging shopping experiences.
As we continue to evolve with Koçtaş and Kingfisher, our focus remains on delivering smarter, more engaging shopping experiences that drive real impact. The next chapter is just beginning, and we’re ready to shape the future of retail together!