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Penti had a lot to juggle – tight budgets, a high-discount season, and the challenge of making every promotion count. However, with limited room for new campaigns, they needed a smarter way to maximize the impact of their existing offers.
So, rather than applying blanket discounts, Penti wanted to take a precision-driven approach, ensuring that each shopper received the right incentive at the right time. This meant they needed to identify key customer segments – Abandoners, Buyers, and Price-Sensitive users – and adjust discounts dynamically to maximize conversions while protecting margins.
That’s where Quin AI made the difference. By analyzing real-time shopper behavior, Penti was able to target high-intent visitors with personalized incentives, ensuring discounts were applied only when necessary. The result? A 186% increase in conversion rates and a remarkable 17X ROI – all without launching new campaigns or overspending on unnecessary discounts.
Penti’s results:
- 186% increase in conversion rate
- 17X ROI
Penti had a lot to juggle – tight budgets, a high-discount season, and the challenge of making every promotion count. However, with limited room for new campaigns, they needed a smarter way to maximize the impact of their existing offers.
So, rather than applying blanket discounts, Penti wanted to take a precision-driven approach, ensuring that each shopper received the right incentive at the right time. This meant they needed to identify key customer segments – Abandoners, Buyers, and Price-Sensitive users – and adjust discounts dynamically to maximize conversions while protecting margins.
That’s where Quin AI made the difference. By analyzing real-time shopper behavior, Penti was able to target high-intent visitors with personalized incentives, ensuring discounts were applied only when necessary. The result? A 186% increase in conversion rates and a remarkable 17X ROI – all without launching new campaigns or overspending on unnecessary discounts.
Penti’s results:
- 186% increase in conversion rate
- 17X ROI
Challenge #1: Precision over blanket discounts
Discounting can be a powerful tool during peak shopping periods – but only when used strategically. Penti needed to move beyond broad, across-the-board promotions and find a way to offer incentives only when they truly influenced a purchase. The challenge? Striking the right balance between conversion growth and profitability.
Instead of discounting indiscriminately, Penti wanted to fine-tune their approach – identifying high-intent shoppers and delivering personalized offers at just the right moment. This required a solution that could analyze real-time behavior and dynamically adjust discounts to minimize revenue loss while keeping customers engaged.
How Quin AI helped
Quin AI’s algorithm tracked shopper behavior in real-time, identifying those who needed an extra nudge and stepping in at the right moment. Discounts were adjusted dynamically, ensuring visitors received just the right incentive to complete their purchase. The system held back to protect margins if a shopper was likely to buy with a smaller discount. But when a bigger push was needed, it instantly adapted to maximize conversions.
The results? Smarter discounts, higher profitability:
- Precision-driven incentives: Quin AI ensured discounts were applied only when needed, keeping margins intact while maximizing conversions.
- More revenue, less waste: By cutting unnecessary discounts, Penti maximized its budget where it mattered most.
The impact was clear: A 186% surge in conversions – driven by precision, not excess spending.
Challenge #2: Boosting conversions without launching new campaigns
During November’s high-discount season, Penti hit a bit of a roadblock – they couldn’t launch new promotional campaigns. So, instead of scrambling to create fresh offers, they decided to make the most of what they already had by maximizing the impact of their existing discounts.
Penti wanted to focus on targeting their "Abandoner" audience - shoppers ready to buy but likely to leave without purchasing. However, to capture these potential customers, they needed to enhance the visibility of their existing discounts while ensuring offers were strategically applied to drive conversions.
How Quin AI helped
Penti optimized its existing discount strategy with Quin AI’s Audience Engine, leveraging generative AI to predict shopper behavior with remarkable accuracy. Our advanced algorithms identify abandoners with 98% precision, allowing for real-time, personalized discounting that maximizes engagement and conversions.
Using this predictive power, Penti segmented its audience into key groups – Abandoners, Buyers, and Price-Sensitive users – allowing for a more precise approach to discounting. For example, abandoners received targeted discounts just as they were about to leave, increasing the likelihood of a purchase. Meanwhile, price-sensitive visitors were shown deals that fit their budget, making promotions feel more personalized and compelling.
Rather than relying on additional campaigns or increased marketing spend, Penti made its existing promotions work harder – driving higher conversions and achieving an impressive 17X ROI.
Challenge #1: Precision over blanket discounts
Discounting can be a powerful tool during peak shopping periods – but only when used strategically. Penti needed to move beyond broad, across-the-board promotions and find a way to offer incentives only when they truly influenced a purchase. The challenge? Striking the right balance between conversion growth and profitability.
Instead of discounting indiscriminately, Penti wanted to fine-tune their approach – identifying high-intent shoppers and delivering personalized offers at just the right moment. This required a solution that could analyze real-time behavior and dynamically adjust discounts to minimize revenue loss while keeping customers engaged.
How Quin AI helped
Quin AI’s algorithm tracked shopper behavior in real-time, identifying those who needed an extra nudge and stepping in at the right moment. Discounts were adjusted dynamically, ensuring visitors received just the right incentive to complete their purchase. The system held back to protect margins if a shopper was likely to buy with a smaller discount. But when a bigger push was needed, it instantly adapted to maximize conversions.
The results? Smarter discounts, higher profitability:
- Precision-driven incentives: Quin AI ensured discounts were applied only when needed, keeping margins intact while maximizing conversions.
- More revenue, less waste: By cutting unnecessary discounts, Penti maximized its budget where it mattered most.
The impact was clear: A 186% surge in conversions – driven by precision, not excess spending.
Challenge #2: Boosting conversions without launching new campaigns
During November’s high-discount season, Penti hit a bit of a roadblock – they couldn’t launch new promotional campaigns. So, instead of scrambling to create fresh offers, they decided to make the most of what they already had by maximizing the impact of their existing discounts.
Penti wanted to focus on targeting their "Abandoner" audience - shoppers ready to buy but likely to leave without purchasing. However, to capture these potential customers, they needed to enhance the visibility of their existing discounts while ensuring offers were strategically applied to drive conversions.
How Quin AI helped
Penti optimized its existing discount strategy with Quin AI’s Audience Engine, leveraging generative AI to predict shopper behavior with remarkable accuracy. Our advanced algorithms identify abandoners with 98% precision, allowing for real-time, personalized discounting that maximizes engagement and conversions.
Using this predictive power, Penti segmented its audience into key groups – Abandoners, Buyers, and Price-Sensitive users – allowing for a more precise approach to discounting. For example, abandoners received targeted discounts just as they were about to leave, increasing the likelihood of a purchase. Meanwhile, price-sensitive visitors were shown deals that fit their budget, making promotions feel more personalized and compelling.
Rather than relying on additional campaigns or increased marketing spend, Penti made its existing promotions work harder – driving higher conversions and achieving an impressive 17X ROI.
Penti X Quin AI: What does the future hold?
Penti’s collaboration with Quin AI demonstrates the power of dynamic discounting and real-time audience segmentation in driving results. The impact was clear – a 186% increase in conversion rates and an impressive 17X ROI, all achieved without launching new campaigns or increasing their promotional budget.
Looking ahead, Penti is expanding Quin AI’s capabilities across its mobile app and Romania website, further refining its discounting strategy to drive even greater efficiency and profitability. With Quin AI’s generative behavioral AI-powered Audience Engine, Penti is set to unlock new opportunities for growth, smarter customer engagement, and even higher returns on its marketing investments.
Penti X Quin AI: What does the future hold?
Penti’s collaboration with Quin AI demonstrates the power of dynamic discounting and real-time audience segmentation in driving results. The impact was clear – a 186% increase in conversion rates and an impressive 17X ROI, all achieved without launching new campaigns or increasing their promotional budget.
Looking ahead, Penti is expanding Quin AI’s capabilities across its mobile app and Romania website, further refining its discounting strategy to drive even greater efficiency and profitability. With Quin AI’s generative behavioral AI-powered Audience Engine, Penti is set to unlock new opportunities for growth, smarter customer engagement, and even higher returns on its marketing investments.
