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For premium brands, increasing sales without diluting brand prestige is a delicate balancing act.
One leading global sportswear brand faced this exact challenge - how to drive growth without resorting to aggressive discounts or mass promotions that could weaken its reputation.
Beyond maintaining its high-end image, the brand also struggled with three key conversion challenges:
- High abandonment rates, with too many potential buyers leaving before completing a purchase.
- Late-night sales slumps, disrupting revenue consistency.
- Low visibility for specific product categories, making it harder for shoppers to discover and buy relevant items.
Traditional tactics weren’t delivering the results they needed. So, to combat this, the brand needed a more strategic approach - one that engaged the right shoppers at the right moment without sacrificing brand integrity.
Here are the results this leading sports brand achieved with Quin AI’s support:
The results:
- 84X ROI targeting just 4% of traffic
- 3.22X conversion rate increase between 04:00-08:00
- 45% overall conversion rate increase
For premium brands, increasing sales without diluting brand prestige is a delicate balancing act.
One leading global sportswear brand faced this exact challenge - how to drive growth without resorting to aggressive discounts or mass promotions that could weaken its reputation.
Beyond maintaining its high-end image, the brand also struggled with three key conversion challenges:
- High abandonment rates, with too many potential buyers leaving before completing a purchase.
- Late-night sales slumps, disrupting revenue consistency.
- Low visibility for specific product categories, making it harder for shoppers to discover and buy relevant items.
Traditional tactics weren’t delivering the results they needed. So, to combat this, the brand needed a more strategic approach - one that engaged the right shoppers at the right moment without sacrificing brand integrity.
Here are the results this leading sports brand achieved with Quin AI’s support:
The results:
- 84X ROI targeting just 4% of traffic
- 3.22X conversion rate increase between 04:00-08:00
- 45% overall conversion rate increase
Challenge #1: Increasing sales without impacting brand image
This global sportswear brand was ready to grow, but too many shoppers were leaving the website without making a purchase.
Adding to the complexity was the brand's commitment to boosting conversions while maintaining its premium reputation. This meant deep discounts were off the table. Instead, the brand sought a data-driven approach to turning browsers into buyers.
How Quin AI helped
Rather than offering incentives to every visitor, Quin AI took a more thoughtful approach - zeroing in on those most likely to abandon their journey. They identified this niche audience in real-time based on their behavior, resulting in only targeting 4% of their total traffic.
When these at-risk shoppers showed signs of leaving, a well-timed incentive appeared, which was just enough to nudge them toward a purchase.
The impact was incredible: a 45% conversion rate increase and 84X ROI. This proves that strategic targeting, not mass discounts, is the real breakthrough in turning hesitant browsers into buyers (while maintaining the premium reputation many brands work so hard to keep).
Challenge #2: Addressing late-night slumps to stabilize sales
The global sportswear brand faced another challenge - conversion rates plummeted at night, disrupting sales and cutting into revenue. To counter this, the brand needed a solution that would sustain shopper engagement during off-peak hours and prevent late-night drop-offs from affecting overall performance.
How Quin AI helped
Quin AI identified a small but valuable group of late-night shoppers - customers who showed strong buying intent but often abandoned their carts.
Then, using Quin AI's predictive capabilities, the brand engaged these hesitant buyers at just the right moment, giving them the incentive they needed to complete their purchase.
The result? A 3.22X increase in conversion rates between 04:00-08:00 - all while engaging just 3% of total traffic. This strategic approach successfully minimized overnight revenue loss and helped maintain a steady sales flow.
Challenge #3: Helping shoppers discover and buy more from specific product categories
Lastly, this premium global sportswear brand struggled to get its new-season accessories in front of the right shoppers. Without a way to identify and engage interested buyers, sales didn’t hit the mark.
How Quin AI helped
With Quin AI’s intelligent algorithm, the brand pinpointed a group of shoppers likely to add accessories to their cart.
Instead of using a one-size-fits-all approach, they engaged these high-intent visitors at just the right moment - offering a subtle, well-placed incentive when they browsed the Accessories Page.
The impact was clear: 24% of website visitors explored the Accessories Page, and 5.1% of those nudged by the intervention completed an additional purchase, successfully turning casual browsers into buyers - - without compromising its premium identity with discounts.
Challenge #1: Increasing sales without impacting brand image
This global sportswear brand was ready to grow, but too many shoppers were leaving the website without making a purchase.
Adding to the complexity was the brand's commitment to boosting conversions while maintaining its premium reputation. This meant deep discounts were off the table. Instead, the brand sought a data-driven approach to turning browsers into buyers.
How Quin AI helped
Rather than offering incentives to every visitor, Quin AI took a more thoughtful approach - zeroing in on those most likely to abandon their journey. They identified this niche audience in real-time based on their behavior, resulting in only targeting 4% of their total traffic.
When these at-risk shoppers showed signs of leaving, a well-timed incentive appeared, which was just enough to nudge them toward a purchase.
The impact was incredible: a 45% conversion rate increase and 84X ROI. This proves that strategic targeting, not mass discounts, is the real breakthrough in turning hesitant browsers into buyers (while maintaining the premium reputation many brands work so hard to keep).
Challenge #2: Addressing late-night slumps to stabilize sales
The global sportswear brand faced another challenge - conversion rates plummeted at night, disrupting sales and cutting into revenue. To counter this, the brand needed a solution that would sustain shopper engagement during off-peak hours and prevent late-night drop-offs from affecting overall performance.
How Quin AI helped
Quin AI identified a small but valuable group of late-night shoppers - customers who showed strong buying intent but often abandoned their carts.
Then, using Quin AI's predictive capabilities, the brand engaged these hesitant buyers at just the right moment, giving them the incentive they needed to complete their purchase.
The result? A 3.22X increase in conversion rates between 04:00-08:00 - all while engaging just 3% of total traffic. This strategic approach successfully minimized overnight revenue loss and helped maintain a steady sales flow.
Challenge #3: Helping shoppers discover and buy more from specific product categories
Lastly, this premium global sportswear brand struggled to get its new-season accessories in front of the right shoppers. Without a way to identify and engage interested buyers, sales didn’t hit the mark.
How Quin AI helped
With Quin AI’s intelligent algorithm, the brand pinpointed a group of shoppers likely to add accessories to their cart.
Instead of using a one-size-fits-all approach, they engaged these high-intent visitors at just the right moment - offering a subtle, well-placed incentive when they browsed the Accessories Page.
The impact was clear: 24% of website visitors explored the Accessories Page, and 5.1% of those nudged by the intervention completed an additional purchase, successfully turning casual browsers into buyers - - without compromising its premium identity with discounts.
Continued success together
The transformation of this global sportswear brand continues to deliver impressive results. Each strategy remains actively in play, driving sustained impact - keeping conversions strong, minimizing late-night drop-offs, and maintaining shopper engagement with key product categories.
The collaboration also continues to evolve. Quin AI is now expanding its efforts, working with the brand on new initiatives, including a targeted strategy to increase app downloads. More specifically, Quin AI has integrated a seamless, brand-aligned QR code experience that makes app adoption effortless and intuitive. While it’s early days, this approach already shows promise in engaging high-value audiences and streamlining the customer journey.
Beyond app downloads, Quin AI continues to refine engagement strategies, using real-time behavioral insights to deepen connections between the brand and its customers.
We look forward to seeing how these innovations further enhance engagement and strengthen the brand’s premium positioning.
Continued success together
The transformation of this global sportswear brand continues to deliver impressive results. Each strategy remains actively in play, driving sustained impact - keeping conversions strong, minimizing late-night drop-offs, and maintaining shopper engagement with key product categories.
The collaboration also continues to evolve. Quin AI is now expanding its efforts, working with the brand on new initiatives, including a targeted strategy to increase app downloads. More specifically, Quin AI has integrated a seamless, brand-aligned QR code experience that makes app adoption effortless and intuitive. While it’s early days, this approach already shows promise in engaging high-value audiences and streamlining the customer journey.
Beyond app downloads, Quin AI continues to refine engagement strategies, using real-time behavioral insights to deepen connections between the brand and its customers.
We look forward to seeing how these innovations further enhance engagement and strengthen the brand’s premium positioning.
