Quin AI secures £1.5 million in seed funding

Quin AI has raised £1.5 million in seed funding, led by Blackfinch Ventures with support from SFC Capital, Logo Ventures, and Finberg. This milestone marks a pivotal step for the company as it continues innovating online behaviour prediction and personalisation.

Quin AI, the generative behavioural AI platform, is poised to transform how companies engage their customers online. By predicting customer behaviour in real-time, Quin AI enables enterprises to enhance their digital customer journeys, drive conversions, and, ultimately, boost engagement and revenue.

Its powerful algorithms analyse user interactions on websites and apps, using live data to deliver a tailored experience for each customer—automatically and instantly.

For business leaders, this means more than just optimising for engagement. It's about providing users with the right experience at the right moment, empowering brands to meet customers where they are, and significantly increasing their competitive edge.

Moreover, Quin AI is setting a new standard for privacy compliance in AI solutions. The platform only analyses first-party behavioural data, such as clicks and page views, without capturing personal information like names or locations. This ensures companies can leverage AI-powered personalisation without compromising their users' privacy.

One of the key advantages for enterprises is Quin AI’s no-code setup. Companies can integrate the system with just one line of code, allowing them to immediately benefit from AI-driven personalisation without requiring extensive technical expertise or resources. Additionally, Quin AI seamlessly integrates with popular digital tools like Contentsquare and Optimizely, making it easy to incorporate into your existing tech stack.

Quin AI is also making waves as a rare women-led AI startup. Founded by sisters Gulsah and Gonca Gulser, Gulsah brings over a decade of experience in management consulting with a focus on customer strategy, while Gonca has 20 years of expertise in customer behaviour analytics. Together, they are committed to empowering businesses with AI-driven insights that are both effective and privacy-conscious.

"We're excited to have the backing of such an esteemed group of investors who believe in the transformative potential of our technology," said Gulsah Gulser, CEO of Quin AI. "This funding will accelerate our growth, allowing us to further develop our platform and help businesses across multiple industries optimise their digital strategies."

The investor community shares this optimism. Dr Reuben Wilcock, Head of Ventures at Blackfinch Ventures, stated, “Quin AI’s technology is a game changer for businesses looking to gain a deeper understanding of their customers and deliver personalised experiences. We are excited to be a part of their journey and look forward to seeing the impact their technology will have on the industry.”

Jason Druker, Chief Commercial Officer at SFC Capital, added, “We're thrilled to reaffirm our commitment to Gulsah, Gonca, and the Quin AI team. Over the past two years, their passion and excellence have consistently impressed us. Quin AI has a bright future ahead, and we believe the company will significantly reshape how brands understand customer journey outcomes.”‍

Quin AI is already delivering measurable outcomes across various industries, including e-commerce, financial services, and retail. Major brands like Marks & Spencer, Calvin Klein, IKEA, and Under Armour have adopted Quin AI’s predictive capabilities, resulting in increased conversion rates, higher customer retention, and boosted profitability.

If we take a look at Marks & Spencer, for example, here are just some of the results Quin AI has achieved for them, showcasing the exciting potential of Quin AI's technology:

• 30% boost in online conversion rates: With Quin AI's personalised product recommendations, M&S saw a significant uplift in online sales.
• 20% fewer stockouts: By leveraging real-time customer insights, M&S could more accurately forecast demand, reducing stockouts and enhancing customer satisfaction.
• 15% rise in repeat customers: Quin AI's personalisation tools allowed M&S to build stronger connections with shoppers, leading to a 15% increase in returning customers.
• 3.4x growth in average basket size: Quin AI’s timely reminders about M&S’s free delivery option led to a notable increase in the average basket size.

Shifting our focus to the banking sector, Quin AI has partnered with leading banks to increase credit card applications from underperforming traffic channels. For instance, by leveraging Quin AI’s algorithm, one major bank was able to dentify a niche audience interested in their credit card, including those likely to abandon their journey. Utilising this data, Quin AI automatically displayed tailored messages to this specific audience, reiterating the benefits of the credit card. The outcome was a 1.52x higher conversion rate than the general website and control group, a testament to Quin AI's innovative approach to audience prediction.

These case studies illustrate Quin AI’s potential to drive significant value for enterprises looking to enhance their customer experience and operational efficiency.

Looking ahead, Quin AI’s recent funding will fuel the company's next phase of growth, allowing it to expand its capabilities and reach even more businesses seeking AI-powered personalisation. As industries continue to embrace technological advancements, Quin AI is at the forefront, helping companies unlock new opportunities for customer engagement and revenue growth.