Transforming eCommerce creativity: The power of Deep Learning

Running a successful eCommerce site can often feel like you are battling against the odds. In fact, it’s estimated that there are as many as 24 million eCommerce sites trying to sell their products to customers across the globe in 2023 [1].

With more and more sites being created every day to meet the demands of the 2.77 billion customers purchasing products online [2], the rewards can be high for online stores able to stand out and cut through the online noise.

Positioning yourself as a leading eCommerce store is a challenge, but getting yourself heard by your target consumer may not seem like as much of a daunting task when you learn how to unlock the secret to creativity.

If you want to start your own online business, or just want to learn how you can increase your profits and revenues, using deep learning-powered tools could be your secret sauce. Read more to find out how these platforms can enable you to be more creative.

How deep learning-powered tools help you become more creative

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Deep learning-powered tools use the data you collect on your customers to understand their wants and needs in real time.

Platforms, such as QUIN, are able to boost your profitability but can also play a crucial role in coming up with new, creative ways to target and retain your customers.

Increasing profitability with AI is one important thing for eCommerce businesses, but here’s how you can also use these tools to become more creative.

Automated customer journeys

8 in 10 visitors to your eCommerce site won’t ever make it to the final step of the customer journey [3], which means abandoned baskets and no sales for your business.

Creating a smooth and efficient journey for your customers to follow when they visit your website can involve months of planning and managing but, with the use of a deep learning-powered tool, you can automate everything.

These tools can help optimise the customer journey in real-time to suit the needs of individual customers, based on what products they are looking for, what demographic they fall in, and how they came across your website.

Expansive testing 

Creating a perfect advert, web page or product description is an all but impossible task when relying on guess work and intuition alone. Deep learning tools can help you expand your A/B testing capabilities and test multiple creative assets in a huge number of combinations against different product types and visitors to understand which combination will deliver the best results. Testing on this scale would be all but impossible without DL tools. You can use QUIN to remove the guesswork. It will predict which combination works best in order to improve the customer experience and therefore, increase conversions.

Personalised product recommendations

When you are viewing a product on an online store, you may see extra product recommendations at the bottom of the page that are usually exactly what you’re looking for.

As a shop owner, you may be displaying the same products to every customer, or playing a guessing game about what other products your customer may be interested in. But, with a platform like QUIN, you can take the guesswork out of this process and feature personalised recommendations to every customer using AI.

Targeted marketing and powerful segmentation

It’s hard to replicate the personalised in-store experience when you’re running an eCommerce business, but with AI tools you can provide a unique experience to every one of your customers.

AI allows eCommerce business owners to target customers on a number of metrics, segmenting them into different customer groups based on requirements and shopping habits. You will have the power to do anything from actioning in-the-moment responses to encouraging conversions to adapt the customer experience in real-time to make the purchase journey smoother depending on the user’s device.

The benefits of using deep learning-powered tools

Creativity doesn’t just mean designing a fun website and coming up with thought-provoking marketing campaigns, you can apply creative thinking to all areas of your eCommerce business.

Using creative technological platforms like deep learning-powered tools can help you to create optimised user experiences that are flexible enough to adapt to the needs of your customers at every stage of interaction they have with your business.

Deep learning-powered tools can help you to:

1) Enhance customer service offerings

Customers want to feel heard and represented by the companies they are purchasing from. By collecting data to improve their experience, you’re ensuring that your customer is getting the very best service possible.‍

2) Increase loyalty and retention

When a customer constantly finds products they love on your website and enjoys the experience of shopping with you, they will come back again – and tell other people about how great your business is. Customer loyalty is especially hard to lock in right now, with 1 in 3 customers lacking a sense of brand loyalty[4] - so anything you can do to convince customers to stick with you, you should.

3) Speed up your day-to-day processes

AI-powered solutions for eCommerce are fast and can process an enormous amount of data in a matter of milliseconds, evaluating thousands of sessions at a time.

QUIN can evaluate thousands of sessions, decide on the probability of a customer’s next move and trigger relevant actions instantly – no more manual technical updates!

The bottom line

Using AI-powered tools doesn’t just boost eCommerce business efficiency, but can help you to think creatively about how you interact with customers and provide the best service possible.

Tools like QUIN can help you to automate customer journeys, update their experience in real time, and provide relevant, personalised product recommendations that have been backed up by first-party data.

Are you ready to harness the potential of AI and deep learning for your eCommerce management? Explore how you can unlock time, money, and efficiency with Quin.

Source:

[1] https://wpforms.com/ecommerce-statistics/

[2] https://www.oberlo.com/statistics/how-many-people-shop-online

[3] https://www.quinengine.com/post/you-need-an-audience-engine

[4] https://www.digitalinformationworld.com/2022/08/this-new-study-reveals-how-brand.html