Predict. Personalize. Profit: Using AI to capture holiday shoppers

The holiday season is a goldmine for online retailers - 60% of US shoppers made their Christmas purchases online, 61% were willing to try new retailers during the festivities, and the average person spent around $950 in 2023.

The opportunity for e-commerce websites to generate significant revenue is clear. So, how can your company make the most of this critical period?

The quick answer: Embracing the potential of generative behavioral AI.

This advanced technology allows businesses to enhance customer personalization and engagement across their websites and apps to seamlessly convert passive visitors into paying shoppers.

Interested in learning more? Let’s explore how to apply this strategy to maximize your returns during the festive season and beyond.

Generative AI: Creating a personalized holiday experience

Generative AI, the technology Quin AI harnesses, doesn't bother with simple algorithms that analyze past behaviors. Instead, it can predict what customers will do next.

We provide real-time predictions of customer behavior, giving you the confidence that your website and app campaigns will resonate with visitors, ensuring you're always one step ahead.

By analyzing patterns across customer interactions, we can show each visitor hyper-personalized content, promotions, and product recommendations at the optimum time for the best possible engagement.

So, thanks to generative behavioral AI, you can offer holiday shoppers what they think they want—as well as surprise them with the perfect finds they hadn't even imagined, all tailored to their real-time actions.

The bottom line: By understanding and anticipating their needs in-the-moment, you’re more likely to transform casual browsers into loyal customers.

3 ways e-commerce stores can use generative behavioral AI to their advantage

For a deeper understanding of how generative behavioral AI can enhance your Christmas and January sales, let's consider these three practical use cases:

1. Increase your average order value

Are you currently offering customers perks like free shipping or a money-back guarantee? If so, you might be overlooking an incredible opportunity to increase your average order value.

Here's how it works: By strategically promoting these benefits at the ideal time to the right visitors, you can encourage them to buy more.

Consider the impact of free shipping—when customers know they won't face additional charges, they're often more willing to add extra items to their shopping carts.

This is particularly effective when a minimum purchase is required to qualify for free shipping. Shoppers tend to add more products to their carts to hit that minimum threshold, thereby boosting their average order value.

For instance, with Quin AI's strategic insights, Tommy Hilfiger saw a remarkable increase in both average basket size and overall website revenue. We targeted shoppers with cart values between £35 and £60, reminding them that by increasing their spend to £70, they would unlock free shipping. This small nudge significantly motivated customers to add more to their carts, resulting in a 304% increase in average basket size for Tommy Hilfiger.

You could easily apply a similar strategy during your peak selling times, such as the Christmas season and January sales. If that's something you're considering, bear in mind this pro tip:

Pro Tip: Adapt your copywriting to reflect the festive spirit of giving and receiving, encouraging customers to add holiday gifts and decorations to their cart in exchange for the gift of complimentary shipping.

2. Prevent website abandonment: Engage shoppers before they leave your site

The average bounce rate for an e-commerce site is just over 45%. That's nearly half your traffic gone! But what if there was a way to identify visitors likely to abandon your website and entice them to make a purchase?

Fortunately, with Quin AI, that's no longer a pipe dream; we can make that a reality. Thanks to generative behavioral AI, Quin AI can identify visitors likely to click off your website and show them a special offer to reel them back in.

Take Koctas, for example; with the help of Quin AI, they identified shoppers with a 75% chance of leaving and offered a 5% discount to re-engage them. This resulted in a 1.85X increase in conversion rate.

You could easily use a similar strategy as part of a Christmas campaign. For example, you could offer potential website abandoners exclusive, limited-time offers on festive products like cinnamon-scented candles, curated gift boxes, and twinkling fairy lights. This approach not only captures the holiday spirit but also drives urgency and excitement among your customers, enticing them to continue shopping with you.

Pro Tip: Create a sense of exclusivity with your offer by using phrases like “Just for you” or “Only for today’s visitors.” This screams VIP, making customers feel special and more inclined to take advantage of the deal.

3. Boost your revenue with strategic cross-selling

Another effective strategy to boost profitability over the festive period is to sharpen your cross-selling strategy.

Are there any specific products you want to draw attention to? Quin AI's advanced algorithms analyze website visitor behavior in real-time to predict which visitors are most likely to make a purchase. This information can then be used to guide them to a personalized selection of products designed to boost your sales.

For instance, consider our collaboration with Troy, Apple’s Premium Partner. Using Quin AI's insights, we pinpointed an audience likely to purchase the items Troy wanted to spotlight and guided them to a specially curated page. This strategic cross-selling enhanced the customer journey, increasing their conversion rate by 1.3X.

To provide further context, let's look at how this approach could be used to increase the success of your January sales:

Let's say you're an apparel company. In this instance, you could utilize Quin AI’s behavioral insights to identify customer segments interested in winter apparel and wellness products. Quin AI could then strategically guide these customers to a page specially curated with complementary items—like thermal wear paired with skincare products suited for cold weather. The result? An increase in average order value.

Pro Tip: Enhance your cross-sell strategy this Christmas and New Year by creating festive product bundles that offer extra value for your customers. For example, pair holiday-themed apparel with matching accessories or seasonal wellness items. These carefully curated bundles feel tailored and convenient, making them perfect for gift-giving and boosting your post-holiday sales.

Are you ready to use Quin AI to increase your profits this festive season?

As the holiday season approaches, the potential to transform your website traffic into meaningful revenue is immense. But capturing this opportunity requires more than just festive web design and traditional marketing; it demands an innovative approach.

That's where Quin AI steps in with its cutting-edge generative behavioral AI. Imagine a shopping experience so intuitive and personalized that every visitor feels like your website was crafted just for them. That's the power of real-time behavioral predictions—turning passive browsing into active buying by presenting the right message at the right time.

Don't let another season pass with untapped potential. Book a demo today to see how Quin AI can elevate your sales this Christmas and beyond, ensuring your customers enjoy a truly personalized shopping journey.